谈谈英国王室御用品THE ROYAL WARRANT与LINN [复制链接]

LINN是英皇室御用品的标志

啥意思啊？

就是LINN的产品是英国皇室用的,御用品皇室会发牌子给这家公司

在其他世界上的商品中,以下都是御用品:
其实BURBERRY拿的不算多，只拿到2张。相比之下GIEVES&HAWKES拿了三张。这已经很不容易了，800多个皇室御用品牌（涵盖电脑、电话、狗粮、家居清洁剂等一切物品）4个全拿到的只有8家公司。而服饰类一家也没有
我们比较熟知的服饰里面拿过皇室御用的还有
AQUASCUTUM （皇太后），天天挂在专卖店里炫耀，也好意思。
DAKS（别看它只有美美百货一家小店，它可拿过女皇、爱丁堡公爵、皇太子共3张）
GIEVES & HAWKES （很明显的，它的标志就是3个徽章－－分别是女王、爱丁堡公爵、威尔士王子授予的）
PRINGLE是最近开始在上海流行的牌子，她获得过女王和王太后2张
LYLE & SCOTT （这个是个大家不屑的小牌啦，在八佰伴这种地方都给放在四楼。但是居然在1975年获得过爱丁堡公爵授予的1张）
WOLSEY，就是满街都是的金狐狸，也不知在中国怎么那么烂？他居然获得过女王和王太后2张

首饰类拿到过 ROYAL WARRANT 的是Cartier（获得过王太后和威尔士亲王各1张），可见 ROYAL WARRANT 也对外国品牌开放
最有意思的是IBM英国公司和XEROX也有。IBM是女王授予的，XEROX是女王和她儿子授予的，拿到了2张

PARKER笔获得过女王和王子各一张.
BENNEY主要生产金银饰品
推荐男人用这个牌子的袖扣.
ASTON MARTIN 获得过威尔士王子的1张
DUNLOP轮胎获得过女王一张
FORD获得过女王、太后、威尔士王子3张
JAGUAR获得过女王、太后、威尔士王子3张
宾利获得的3张是女王、太后和王子的

英伦多雨湿寒，因此各类防风防雨的外套便格外出名。
　　提起此类佳品，世人多知Burberry和Aquascutum。英伦产品，多标榜自己是皇室御用之物，Burberry更是将昔日英皇赐名作为品牌发展史的重要篇章。可是真要论皇室宠爱，Burberry和Aquascutum加起来也不如另一老牌Barbour。查询现今皇室御用品牌目录，便可发现Burberry如今持有两个皇室委任状，来自女皇和查尔斯王子；而Aquascutum现在唯一的一个委任状，则是来自于次等的且已故的皇太后，唯有Barbour先后于1979、1982及1987获得女皇、皇夫艾丁伯格公爵、查尔斯王子三位的委任状，其受皇室宠爱程度不言而喻。
　　虽然Barbour如此受宠，可是价格并不昂贵，和Burberry动则上万的防水长风衣相比，Barbour不过两至三千块的短、中上衣可谓是物美价廉，而且Barbour也不是那种限量生产，一年不过几千几百件的作坊产品。可奇怪的就是，Barbour今日的知名度，却远不如Burberry和Aquascutum。对此，《Gentleman: A timeless Fashion》一书的作者Bernhard Roetzel却似乎有些津津乐道，他将Barbour外套称作是欧洲大陆上流社会的入场卷之一，并且指出即使是在那些最高傲排外的上流商店，一位穿着Barbour外套的顾客绝对会被视作衣着得体并因此少了许多白眼——既然是上流社会的入场券，那自然是知道的人越少越好，知名度不高也就坏事变好事了。
　　那么，Barbour为什么会有如此的地位呢？Bernhard Roetzel的言语之间给出了一个有趣的解释——Barbour够老。所谓“老”，指可不是指品牌的历史，虽然由John Barbour创始于1894年的Barbour历史也算悠久，可是这里的“老”指的却是单件衣物本身。
　　Barbour生产的，不仅是一件防风防雨的外套，而且是一件耐用持久的外套。为了达成这个目的，Barbour除了在选料上费尽心思以外，还推出了一个非常独特的服务——任何顾客买了他家的防水外套之后，随时可以将衣服送回相关服务部门，由Barbour为其重新进行防水处理，并且进行一些其他的维护，以保证Barbour的衣服能够继续在恶劣的气候下为其主人服务。由于百多年历史里，Barbour先后使用过八个不同版本的商标，因此技师从商标上便很容易判断出一件Barbour外套的大致生产年代，今时今日，有不少四五十年前的Barbour外套仍旧在被送回维修，Barbour的耐穿可见一斑。
　　耐穿可不仅仅是耐穿，耐穿同时也意味着一件衣服是可以具有历史的。在如今这个新贵、暴富不断涌现的时代，你突然有了钱，可以买得起世上所有最昂贵的衣物，但是你却未必能拥有一件自己穿了几十年的Barbour外套——而后者意味着你几十年前便买得起Barbour，知道Barbour的好，而且几十年来毫不改变的热爱Barbour。而这种品味、坚持和历史，恰恰便是那些欧陆豪门世家们最引以为自豪并看不起新贵们的地方。
　　所以，Bernhard Roetzel说，一件旧的、多次修补过的Barbour外套才是最好的。

关于THE ROYAL WARRANT

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How does a business qualify for a Royal Warrant?
By supplying products or services on a regular basis to: The Queen, The Duke of Edinburgh or The Prince of Wales ?for not less than five years. Suppliers to The Prince of Wales also have to demonstrate that they have a sustainable environmental policy and action plan.
Who is eligible for a Royal Warrant?
Royal Warrants are only issued to tradesmen. The professions (eg bankers, solicitors, accountants), employment agencies, party planners, government departments, the media, or 憄laces of refreshment or entertainment?do not qualify.
What benefits does a Royal Warrant bestow?
Warrant Holders receive a handsome Royal Warrant document and the right to display the appropriate Royal Arms/Badge on their advertising, premises, packaging, stationery and vehicles in accordance with The Lord Chamberlain's Rules.
Does the Royal Warrant carry any restrictions?
Warrant Holders may not disclose details of the goods or services they provide ?except as described in the wording or legend beneath the Royal Arms, eg. 態y Appointment........Outfitters to HM The Queen?
Does having a Royal Warrant mean that the products or services supplied are the best?
No ? it only means they are the preferred product or service.
Do Warrant holding firms provide their products or services free?
No. All business is conducted on a strictly commercial basis.
What does a Royal Warrant cost?
Nothing. It is simply a recognition. It cannot be bought or sold.
Does the Royal Family only obtain products or services from Royal Warrant Holders?
No. Purchases are made from other sources.
Why might a company or individual lose a Royal Warrant?
The quality of the product or service is not up to standard.
The product or service is no longer manufactured or available.
The goods or services are no longer required, or orders have dwindled.
The business stops trading.
The firm goes into liquidation or is declared bankrupt.
There is a significant change in the control or ownership of the Royal Warrant holding firm.
How many are cancelled each year?
Between 20 and 40 ?and a similar number of new ones are granted.
What happens to a company or individual when a Royal Warrant is cancelled?
They are allowed 12 months to alter their packaging and stationery and remove the Royal Arms from their vehicles and buildings.
How many companies or individuals have all four Warrants?
Currently seven.
What happens when the Grantor dies?
The Royal Warrant is cancelled five years after the Grantor抯 death. During this period the wording maybe changed to 揃y Appointment to the late....?o>
In view of the Government and EC policy on tobacco advertising do any tobacco companies have Royal Warrants?
Only two - Cigarettes and cigars are purchased only to offer official visitors ?many of whom smoke.
How many Warrants are there?
Roughly 800, but it changes almost weekly
How many Warrant Holders belong to the Royal Warrant Holders Association?
All but about 40.

厉害，长见识了！